From TIAC 2025. This conversation was shared ahead of the 2025 conference. It is part of our archive of author learning, rather than an announcement of a current session.
Selling through an author-run storefront raises practical questions about reaching readers, handling orders and building an independent sales channel. In this video conversation, Rachel Rener discusses direct sales from her own experience.
Watch the conversation
Watch Rachel Rener’s direct-sales conversation on Canva. The recording opens in a new tab.
The original feature presents this as a video Q&A. A written transcript is not included with this article.
Questions to take into your own planning
As you watch, consider how the discussion relates to your books, readers and available time:
- What would you want readers to find in your own store?
- How would you handle the work of fulfilling orders and responding to customers?
- How could direct sales fit alongside the other ways readers discover your books?
These are viewing prompts from IAC, not quotations or a summary of Rachel’s answers.
More from the 2025 conference
Explore Rachel Rener’s 2025 presenter profile and the 2025 program for the historical event context.
Source and credit: Adapted from the original TIAC direct-sales feature, published by Starlit Publishing on 13 March 2025. The recording link and preview come from that feature. Historical participation does not imply a TIAC 2027 appearance.