Author Branding for Success Webinar: December 10, 2026 7:00 pm Eastern time

Your books are only part of the story. Readers, booksellers, librarians, and industry professionals form an impression of who you are as an author long before they ever open one of your titles, and that impression shapes whether they buy, recommend, stock, or champion your work.

In this session, Mark Leslie Lefebvre draws on more than three decades of experience as a bookseller, bookstore manager, publishing industry professional, and multi-genre author to explore what an author brand really is (hint: it’s not just a logo and a colour palette), why consistency across your books, your online presence, and your in-person interactions matters so much, and how to build a brand that feels authentic to you rather than manufactured.

Mark will share practical, real-world examples of what works, what doesn’t, and the common mistakes he sees indie authors make, along with simple steps you can take right away, whether you’re publishing your first book or your fiftieth.